

The I popular ipod ads were slightly inspired by Matisse, the colours and the black silhouette. One can hardly say that ipod ripped it off because they added in their own messege and their own style.
. We live in modern day times with modern day minds, and us visual communicators need to send clear messages to these people. To use a context within an old historical piece and bring it to more modern day issues is I think perfectly fine because context is simply just a message.
Also I think that it's fine to take the message and twist it around to communicate to a certain audience. It comes down to the target audience, as in who is going to understand the reference and realise what the new context relays, could be upsetting, humorous...to take something serious and change it into something humorous could offend others but as long as there is a strong reason for it then I think it's fair game, but if it's on the same ground as a childish prank with no message and doesn't connect with any audience then simply it's a failure.
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