Sunday 10 October 2010

Lecture No.1 Connectivity



. From what I get from the point 'Notions of Originality' is that if you are going to be inspired by an older and already used concept, that it's not a terrible idea to use some of it's essence in some of our own work. It is important to not try and create an exact replica of someone else's idea since it will become unoriginal, but to add some of our own essence our own talent into it without shaming the previous isn't a bad thing. As long as we show where and by whom we were inspired by simply shows some form of sophistication.I don't mind taking something that is old and worn out and try to recreate it to bring it into a new more modern light, simply put history is history only those who delve into research will know of the previous artists and ideas and some people would think that you yourself have created something brand new in which you simply did not, but for those that do know where the idea came from to show them that some originality was put into it and that it's truly just a homage.

The I popular ipod ads were slightly inspired by Matisse, the colours and the black silhouette. One can hardly say that ipod ripped it off because they added in their own messege and their own style.

. We live in modern day times with modern day minds, and us visual communicators need to send clear messages to these people. To use a context within an old historical piece and bring it to more modern day issues is I think perfectly fine because context is simply just a message.
Also I think that it's fine to take the message and twist it around to communicate to a certain audience. It comes down to the target audience, as in who is going to understand the reference and realise what the new context relays, could be upsetting, humorous...to take something serious and change it into something humorous could offend others but as long as there is a strong reason for it then I think it's fair game, but if it's on the same ground as a childish prank with no message and doesn't connect with any audience then simply it's a failure.

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