Interpretation shall be the first principle I shall be looking at, the subject shall be Little Red Riding Hood. Which has become a well known classic childrens story book about a girl on her way to visit her sick grandmother in the woods. While a wolf is in pursuit, and manages to eat the grandmother and dress up as her too to fool the little girl that the wolf is the grandmother.The above illustration was done by Walter Crane an English illustrator born in Liverpool.
He was a part of the Arts and Crafts Movement where he created many different types of painting, tiles and childrens story books. He was also fascinated by a group of painter and poets called Pre-Raphaelite Brotherhood.
Then there's the more modern use of a fairy tale classic, Fashion-Photography. This was done by Model Natalia Vodianova and Photographers Mert Alas and Marcus Piggott. Nothing wrong with using something that is widely known to promote clothing, especially when it's done properly. The colours and lighting are superb and really does give the photos a very Fairytale feel about them.
My next Principle will be about Delivery, there are many ways to get work out into the world, through billboards, signs, stickers, leaflets, magzines and on and on. It really comes down to what you are trying to accomplish. The above isn't exactly an original illustration, it's Michelangelo's 'creation of Adam' but it's been delivered in such a way that it makes it brilliant and successful. It's an Advertisement for a Surgical Doctor, where the hand of god reaches out for the lift button so that when people reach for the button they are reaching out to god, its a very clever delivery I must say.
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